Wrigley came to us asking for help in promoting a new flavor for Lifesavers Gummies. The idea was that there would be a vote which would engage users, allowing them to choose the newflavor first hand. We decided to tell a story within the wrapper of a Gummie reality TV show. I was asked to concept and create twelve distinct scenes which would feature three potentialGummie flavors competing for the chance to join the classic flavors of the pack.